King’s Talk: Producing Mobile Games – Tuesday 24th November
Time: 7-9pm, Tuesday November 24th, Week 7
Location: Doctorow Hall, St Edmund Hall, Queen’s Lane, Oxford, OX1 4AR
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‘Producing mobile games @ King’ will give insights into how King makes great games. The informative talk will be given by Carolin Krenzer, a Senior Member (Studio General Manager) at King. The focus will be on the London studio and the hit Farm Heroes Saga which is played by tens of millions of players all around the world every day! Do you want to know the answers to ‘How is it to work in the Farm Heroes Saga team and how does the team constantly come up with fun and exciting features? How does King use data to make data informed decisions? What is next in the gaming industry and why should you get involved?’ Come to this event and you will find out!
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of their games. They have developed more than 200 fun titles, and offer games in over 200 countries and regions. Their franchises include Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. Also, they have 340 million average monthly unique users as of the second quarter of 2015 across web, social and mobile platforms.
At King, they design games with a broad appeal, which allow people to play for a moment, then move on with their day and pick up their game later. Their games are also synchronised across platforms, allowing players to switch seamlessly between devices and platforms and continue their game wherever they left off, so they can play anywhere, any time and on any device. This is encapsulated in the idea of bite-sized entertainment.
About the Speaker
Carolin Krenzer–Studio General Manager, King
Carolin Krenzer is a Studio General Manager at King. She joined the company in the summer of 2012 as the second staffer in King’s London studio with a creative mission at hand: to bring the studio’s first title concept called Farm Heroes Saga to life. Developed by a small yet inspired team, they set out to design the core game mechanics, fun characters and the world in which they reside, as well as features which focused on monetisation, retention and virality. Krenzer was the Executive Producer across all Farm Heroes Saga platforms and headed up a team of creatives, which consist of producers, designers, artists and developers and she was ultimately responsible for the reach and growth of the game as it launches in new markets (e.g. Korea, Japan).
Krenzer began her career in 2008 as a management consultant in the Financial Services department at Accenture, one of the world’s leading organizations providing management consulting, technology and outsourcing services, in their Munich, Germany branch. Following her time at Accenture, Krenzer joined EA Interactive/ Playfish, a developer of free-to-play social network games, as the Director of Product Management leading a team of five product managers. Also, Krenzer has vast international business experience having lived and worked in several countries including Brazil, China, Canada, France and Portugal. She is multi-lingual speaking German, English, Portuguese, French and Spanish.